Brad Fallon

Brad Fallon is an Atlanta business attorney and commercial litigator with an extensive business background. Having built multiple companies from start-up to tens of millions in annual revenue, Mr. Fallon understands business owners and their challenges. An effective commercial litigator, he zealously represents business owners, entrepreneurs, and C-suite executives through strategic litigation, chapter 11 bankruptcy restructurings, and a wide variety of contested business matters. Mr. Fallon’s practice also includes appellate advocacy in the Georgia Court of Appeals, the Georgia Supreme Court, and the Eleventh Circuit Court of Appeals.

In his first year of law school, Mr. Fallon earned the highest grades in the class graded onto law review. He wrote his law review Note about franchise agreement terminations. During law school, Mr. Fallon also earned the “book award” for the highest grade in the class six or seven times, including both Bankruptcy and Advanced Bankruptcy.

After graduating second in his class from law school in 1997, Brad Fallon’s own businesses sold more than $100 million online, including both physical and digital products. He co-founded one of the largest Internet marketing training companies, and his own e-commerce businesses grew from zero to $30 million in annual sales in the first three years.

Mr. Fallon also participated in Moot Court. He won the Moot Court Final Four competition, arguing the final round before the Florida Supreme Court.

In business, Mr. Fallon set multiple records for Internet product launches. For example, on its very first day in business, his company, StomperNet, generated $18 million in sales and over $3 million in collected revenue. The Net Effect, StomperNet’s monthly magazine, registered 18,000 subscribers at $50/month during its two-week launch, from 255 countries. He also launched The Arbitrage Conspiracy, a search engine marketing course that generated $7 million in its first two weeks.

Mr. Fallon is the author of Creating Customers Out of Thin Air: Secrets of Online Marketing for Offline Businesses. He has been a featured speaker at business and marketing conferences around the world, including Panama, Australia, and China, sharing the stage with some of the world’s best-known business speakers. As a highly rated speaker for Vistage, the world’s largest CEO member organization, he spoke to CEO groups and consulted for other CEO’s across the country.

In May 2025, Mr. Fallon defended a Florida business owner in a federal jury trial. The owner and his company were accused of fraud, Georgia RICO violations, federal RICO violations, and more. The plaintiff was a much larger company, represented by multiple well-known law firms, and was seeking more than $6 million in damages, a sum that threatened the existence of the 30-year-old business. After the case was litigated for more than two years, Mr. Fallon was hired a month before the trial. After Mr. Fallon’s closing argument at the 5-day trial, the jury returned a verdict in favor of the defendants on all counts.

In the summer of 2024, Mr. Fallon was hired to represent an individual who alleged he had been terminated in contravention of the Americans with Disabilities Act (ADA). The case was against a global company with close to $100 billion in annual revenue. Mr. Fallon entered the case after the case had been litigated for a year and a half and represented the plaintiff through two mediations and the defendant’s motion for summary judgment. After Mr. Fallon’s brief prevailed as to his client’s main ADA claim, and the court denied the main part of the defendant’s summary judgment motion, Mr. Fallon negotiated a settlement of more than $600,000.

Mr. Fallon represents companies in Chapter 11 bankruptcy reorganization proceedings. In early 2025, Mr. Fallon took on the case of an individual whose Chapter 13 case had been converted to Chapter 7, and whose house was about to be sold by the trustee to pay creditors, resulting in the client forfeiting more than $250,000 in equity. Mr. Fallon took on the case pro bono, successfully converted it back to Chapter 13, and negotiated a new plan of reorganization with the creditors and the Chapter 13 Trustee. In December 2025, Mr. Fallon obtained a court order confirming the debtor’s new modified plan, thereby saving the house for the client and his daughter.