Sweepstakes and Prize Contests

Our Atlanta business attorneys help companies across Georgia with legally compliant sweepstakes, contests, and promotional events. We guide you through structure, disclosures, and compliance requirements, so your promotions strengthen customer relationships without unnecessary legal complications.

Sweepstakes, prize contests, and promotional events can be powerful tools for attracting customers, boosting brand recognition, and increasing sales. But these events also come with strict rules. The Atlanta business attorneys at Thrift McLemore guide companies across Georgia through the legal requirements to ensure their sweepstakes and contests are compliant, properly structured, and safe from costly penalties.

Why Sweepstakes and Prize Contest Compliance Matters in Georgia

Federal and Georgia laws strictly regulate sweepstakes and contests. Non-government lotteries are illegal, and promotions must be carefully structured to avoid being treated as a lottery. Depending on the type of contest, registration may be required, and specific practices may be prohibited.

On top of state restrictions, the Federal Trade Commission (FTC) and other agencies can impose rules about disclosures, entry methods, geographic limits, and prize values. With the rise of internet marketing and social media, compliance has become even more complex.

When sweepstakes are not structured correctly, businesses may face:

• Government investigations

• Regulatory enforcement actions

• Civil lawsuits

• Criminal charges

Even if a marketing firm runs your promotion, liability for compliance still rests with your business.

How Our Sweepstakes Attorneys Help Georgia Businesses

At Thrift McLemore, we work with companies of all sizes to structure promotions that comply with all federal and Georgia laws. Our attorneys provide practical legal strategies to minimize risk while helping you run a successful event.

Our services include:

• Creating and reviewing sweepstakes and contest structures

• Advising on alternative entry methods to ensure fairness

• Reviewing marketing materials, websites, and social media campaigns for compliance

• Drafting official sweepstakes rules, disclosures, terms, and conditions

• Advising on privacy, data collection, and digital compliance requirements

• Preparing affidavits, releases, and winners’ lists for submission to agencies

• Handling sponsorship agreements and licensing contracts

• Drafting prize fulfillment agreements

• Advising on the tax implications of prizes and winnings

Our Aim

We aim to help your business run sweepstakes and contests that are legally compliant and designed for success. We handle the legal details so you can focus on promoting your brand and growing your customer base.

When you work with us, you can expect:

• Clear guidance from attorneys who understand both federal and Georgia law

• Strategic advice tailored to your industry and business goals

• A proactive approach to minimize legal risks before they become problems

• Straightforward explanations so you understand every step of the process